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Arkansas AG sues company once based in Sallisaw

Sunday, August 22, 2021 - Arkansas Attorney General Leslie Rutledge filed suit Aug. 17 against a company that once sold custom leather goods, mostly via the Internet, out of Sallisaw.

The lawsuit charges that Ethos Custom Brands AR, LLC, its owner Chad Little and its director of sales and Chief Financial Officer Bobbye McAdoo violated the Arkansas Deceptive Trade Practices Act.

Ethos manufactured boots, guitar straps, book covers and other accessories and sold them online from Eastern Oklahoma and Western Arkansas. Rutledge said her office and the Better Business Bureau have received nearly 40 complaints from customers who paid for custom leather goods that Ethos never delivered.

“Customers trusted Ethos to deliver on their promises and the company failed to do so,” Rutledge said Tuesday. “Deceptive business practices will not be allowed on my watch, and I will hold Ethos accountable for its actions.”

Ethos relocated from Sallisaw to Fort Smith, Ark., on Aug. 20, 2019. The company continued to advertise its products on various websites, run sales and promotions and take payments for leather goods it had no intent or ability to deliver until at least Dec. 31, 2020, Rutledge said. The lawsuit seeks restitution, civil penalties, injunctive relief and demands a jury trial.

If you or anyone you know has experienced similar deceptive practices by Ethos, the attorney general's office is asking that you contact them at (800) 482-8982 or visit

Laura Brown, KXMX Staff Writer

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